After more than two decades, Tata Motors is bringing back one of its most iconic nameplates—the Tata Sierra. First launched in 1991 and produced until 2005, the Sierra has always held a special place in India’s automotive memory. Now, in 2025, it is set to return in a thoroughly modern avatar—merging nostalgia with cutting-edge innovation.
Slated to debut by late 2025, the new Sierra will be offered in both electric (EV) and internal combustion engine (ICE) versions, making it one of Tata Motors’ most versatile and ambitious SUVs yet.
The revived Sierra isn’t just a callback to the past—it’s a statement for the future. By balancing heritage-inspired design elements with advanced technology and engineering, Tata Motors aims to create a unique SUV that connects emotionally across generations while appealing to today’s tech-savvy, performance-driven buyers.
With features like futuristic interiors, dual powertrains, and advanced safety tech, the Sierra is poised to become a benchmark in the mid-size SUV segment—competing with both mainstream SUVs and lifestyle off-roaders.
Powertrain Options
1. ICE Variant
- 1.5‑litre turbo‑petrol engine, approx. 170 PS / 280 Nm
- 2.0‑litre Kryotec diesel, tuned for stronger torque delivery
- Transmission options: Manual, Automatic, and DCT
- All-wheel-drive expected in select variants
2. Electric Variant
- Battery pack: 45 kWh and 75 kWh options
- Expected range: 450–550 km per charge
- Dual‑motor AWD likely offered in higher trims
Launch & Pricing
- Launch Timeline: The EV version is expected to arrive first—potentially around Diwali 2025. ICE launches will follow soon after.
- Pricing (expected):
- Sierra EV: ₹25–30 lakh
- Sierra ICE: From around ₹13 lakh
Design Philosophy
Tata describes the Sierra’s design as “Human-Centric”—focusing on lifestyle, versatility, and timeless proportions.
- Bold Presence: Wide, muscular stance with clean, taut surfaces
- Modern Front: Slim, full-width DRLs & layered headlight design
- Signature Shade: “Empowered White” exterior finish
- Clamshell Tailgate: Enhances practicality while housing sleek LED tail lamps
Luxurious Interiors
The Sierra’s cabin has been crafted for both sophistication and practicality.
- Spacious Layout: Balanced proportions despite compact dimensions
- Bright & Airy: Large glazing and a panoramic sunroof amplify openness
- Lounge-Style Seating: Rear seats with reclining, “business class” levels of comfort
- Premium Materials: Precision-crafted, warm finishes for a rich ambience
Technology & Connectivity
- Clean, uncluttered infotainment with seamless connected features
- Smart Steering Wheel: Digital-centric setup with multifunction controls and illuminated Tata logo
- Intuitive driver interface for distraction-free operation
Safety & Assistance
Safety remains a key highlight, with the Sierra expected to offer:
- ADAS Level 2: Adaptive cruise control, lane-keep assist, emergency braking
- 6–7 Airbags, 360° parking camera, ESC, ABS with EBD
- Hill-hold & hill-descent control
Target Segment & Competition
The Sierra’s dual identity—rugged lifestyle SUV and modern family EV—means it will compete on multiple fronts:
- Mid-size ICE SUVs: Hyundai Creta, Kia Seltos
- Lifestyle off-roaders: Mahindra Thar, Maruti Jimny
- Electric SUVs: Hyundai Creta EV, Maruti e‑Vitara
This makes the Sierra a multi-dimensional contender, appealing to both traditional SUV buyers and early EV adopters.
Why Sierra Matters for Tata
Sierra’s revival is not just about nostalgia—it’s strategic. It is set to lead Tata’s upcoming portfolio of seven new models by 2030, with special emphasis on EVs. Sierra is positioned as a halo SUV, signaling Tata’s push toward global design language, clean tech, and Indian innovation.